Corduroys

American Eagle Outfitters is a retailer that dates back to 1904 but took its current form in 1977 and was reorganized in Pittsburgh's north suburbs. It has recently announced a move to a new urban headquarters campus in the city's historic "Steel Valley". more...

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It is now commonly referred to by the abbreviation "American Eagle" or simply "AE" rather than its full title. American Eagle sells a full collection of apparel that includes basics such as jeans, cargo pants, and graphic Ts as well as accessories, outerwear, and footwear targeting the 15 to 25-year old demographic primarily under the American Eagle Outfitters® and AE® brand names. The brand is ranked #2 in sales to its target demographic behind Old Navy, according to the NPD Group.

The majority of American Eagle Outfitters stores can be found in shopping malls. American Eagle Outfitters currently operates 815 stores in the United States, the District of Columbia, and Puerto Rico. In Canada there are 71 stores. The company also operates a website on which it offers the same clothing, often with additional sizes and styles not found in the physical stores.

Chairman of the Board Jay L. Schottenstein (who also has interests in Retail Ventures, which owns Value City stores, and DSW) and related members of the Schottenstein, Deshe and Diamond families own 14% of American Eagle, including shares owned beneficially through SEI, Inc.

Design

American Eagle Outfitters' designs can be described as a mix of preppy, athletic and casual, commonly referred to in the industry as "retro". The clothes sold at American Eagle Outfitters are FRIGGIN AWESOME! It offers a full collection of products ranging from basic t-shirts, polos, wovens, cargos, corduroys and denims to more trendy and vintage-inspired graphics and logo-driven tops and distressed or hand-finished denims.

American Eagle Outfitters is often compared to the clothing companies Abercrombie & Fitch and Aéropostale, due to their very similar styles, marketing techniques, and targeted consumer demographic, as well as the department store private label brands Arizona (JC Penney) and American Rag (Federated Department Stores). However, American Eagle's product line is generally in the middle of the other two retailers when it comes to price (Abercrombie & Fitch often being more expensive and Aeropostale being less expensive) and trendiness (Abercrombie & Fitch offering more fashion-forward designs and Aeropostale offering more basic or toned-down of similarly-inspired looks).

The companies have each created picture logos to brand several of their products; American Eagle Outfitters' being a landing eagle, Aeropostale's a standing bulldog for boys and butterfly for girls, Abercrombie & Fitch's a standing moose, and Hollister flying seagull. The usage of animals for logos imitates previously established companies such as Polo Ralph Lauren (using a Polo horse) and Lacoste (using a snapping crocodile). Additionally, American Eagle emphasizes on their date of establishment, 1977, in their marketing and design, branding the majority of their products with the date.

Read more at Wikipedia.org