Walkers

Walkers is a snack food manufacturer in the United Kingdom best known for manufacturing crisps. more...

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History

In the 1880s Henry Walker moved from Mansfield to Leicester to take over an established butcher's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.

Present day

Walkers are now owned by Frito-Lay, which in turn is a subsidiary of Pepsico, though they are still a significant presence in Leicester and sponsor Leicester City football team's stadium, the Walkers Stadium. Gary Lineker, formerly a Leicester City footballer is now the face of the company, starring in most of their advertising campaigns.

The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations.

In 2000, Walkers' 1995 advert starring Gary Lineker was named the 9th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4.

In February 2006, Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat in their crisps by 70%.

As of late 2006, the company has added nutrition values on the front of the Walkers crisps packets.

Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor were the three main brands of Nabisco's UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers.

The only product currently retaining the Smiths brand are Bacon Fries and Scampi Fries.

Product lines

Flavours

Barbecue; BBQ Rib; Beef & Onion; Branston Pickle**; Cheddar Cheese; Cheese & Chive; Cheese & Onion; Feta & Herb**; Greek Kebab**; Heinz Tomato ketchup; Lamb and Mint; Marmite yeast extract; Pickled Onion; Prawn Cocktail; Ready Salted; Roast Chicken; Salt & Vinegar; Sausage and Ketchup**; Smoky Bacon; Spicy Chilli; Steak & Onion; Tomato & Basil**; Turkey and Bacon**; Worcester Sauce (Previous Regular Flavour now no longer available.);

** - Limited Edition

During the Comic Relief period in 2005, Walkers released several unique flavours that were made by combining two of their normal flavours. These included:

Barbecue Chicken; Bacon and Ketchup; Cheese and Pickle; Cheese and Bacon (This one was for Quavers);

Read more at Wikipedia.org